LOL, I do agree with you in one respect. The company is still writing these PR's for retail investors which is what ProActive video's also do for us retail shareholders. NP should have already, & I agree with you, should have been or should now be writing these PR's as a headline, short and brief & then go on in the body of the PR to explain the accomplishments or what it means for the media at large and also of course for human kind.
Yes, some one in marketing who knows how to address the media should be doing these PR's now and going forward.