HCIT: Not at all shocked. Incompetent marketing strategy
HCIT: Not at all shocked. Incompetent marketing strategy and tactics continues to be the bane of this company. My bet is since NP opened his mouth it'll end up negative by end of day.
"The Force" you refer to is "compelling human interest" and the competition is not some inexplicable nefarious evil- it is simply thousands of other news stories. Failure to properly communicate the importance and significance of this data in is simply piss poor management. Basic marketing 101. How to write a PR.
Look at the structure and context of just this "story". The failure is very easy to spot: This is fantastic news! But they immediately dilute the impact of the news and fail to tell a story. The purpose of a PR is to get real media to pick up the story. So you have to have a story. The best way to get that is to write the story for the reporter/editor.
This PR has:
1) Non-compelling self-centered and run-on title. No media will use that title. Write it for them.
2) Low impact run-on sentences. Re-writing poorly crappy PR copy is a very low priority job for reporters and editors. Write correctly.
3) Highly diluted message with multiple data and no story line, no "focused hook" about the importance of the S/C issue: That even with a vax millions will still get COVID. Reporters/editors do not create news or context; nor have time to research & re-write the core focus of the story.
4) No quote from external/independent references to validate and provide follow up leads. Again, asking reporter/editor to do your job.
5) Diluted story and poor writing not only wrecks the focus of this PR, but totally deflates the value/opportunity to PR updates on LH (huge !) and BLA which are entirely separate and compelling stories in and of themselves. One story at a time- Ohhhmmmmm.
5
1
CytoDyn Inc (CYDY) Stock Research Links
Scroll down for more posts ▼
Top 10 Most Recent News Articles
Charting the Course for Global VR Expansion transcosmos and Metaverse Creators are throwing down the gauntlet to the barriers between Japanese VR magic and the global market. They're teaming up to sling 3D content from creators in Japan straight to users worldwide via Geek Jack, a cross-border e-commerce bridge built for entertainment. You can't deny it—VRChat's allure...
Continue Reading
A Wedding Dress Extravaganza in the Desert If you're prowling the bridal aisles looking for that dream dress, Azazie's got a showstopper planned for Phoenix on October 31. This ain't your typical online browsing! Azazie, known for flipping the bridal industry on its noggin, is swooping into Phoenix with a pop-up event that promises to shake up your wedding planning with a...
Continue Reading
An Industry Insider Speaks on Global Stage In the shuffle of corporate presentations and industry meet-ups, let's put Ramaco Resources and their executive vice president, Mike Woloschuk, into sharper focus. In Paris, he's set to address the plenary session of the International Energy Agency's Coal Industry Advisory Board. His talk titled 'Bringing Critical Minerals...
Continue Reading
Big Day Incoming: Ecopetrol's Q3 Results Alright, folks, buckle up because Ecopetrol is about to drop its third-quarter numbers for 2026. On November 10th, after the bell, Ecopetrol S.A. (BVC: ECOPETROL; NYSE: EC) will lift the veil on its financial and operational performance. Make sure you got your calendars marked, and better yet, your browser's up to date. Nothing's...
Continue Reading
Nvidia Rockets Up the Brand Charts In a year where Interbrand's Best Global Brands list swelled past $3.87 trillion, Nvidia burst through the ranks with a jaw-dropping 71% surge in brand value, landing them at number six. You'd think they strapped a rocket to their brand—a sign of the times as AI is weaving itself deeper into the fabric of our lives. It's a classic case...
Continue Reading
A New Era for Franchise Onboarding Just when you think the sports card world couldn't get any more niche, along comes Replay Sports Cards thumping its chest with some serious innovation. This Charlotte-based franchise just snagged the Franchise Innovation Award from Franchise Update Media. Yep, they're the only ones getting tips of the hat for the Most Innovative...
Continue Reading
Diving Into Tahoe's Unique Real Estate Scene If you think all real estate markets sing the same tune, take a stroll through South Lake Tahoe's offerings, and you'll find yourself singing a different song. Buying property in this neck of the woods requires more than a keen eye for granite countertops or a Zillow addiction. It demands a local guide—someone who knows the...
Continue Reading
Subscriber Growth Amidst Financial Hurdles Here’s the deal with Total Play's third-quarter results for 2026: they’ve got a mixed bag of numbers that’ll make any investor think twice. The headline is a hefty rise in subscribers—a net gain of 143,340 in the Residential segment thanks to their top-tier internet services. But don’t start cheering just...
Continue Reading
Celebrating Champions of Inclusivity April 17, 2026 was a red-letter day for hope and progress in Garden Grove. The Regional Center of Orange County (RCOC) hosted its 29th annual Spotlight Awards, tipping their hats to ten trailblazing individuals and organizations. In a society where the marginalized often get left out of the success parade, these folks are ahead of the...
Continue Reading
The Bladder Cancer Scene: Steady as She Goes Sometimes, you look at numbers and find tranquility, like staring into still waters. That's the scene over at Photocure ASA with their latest Q3 results. Clocking in with revenues of NOK 134.2 million from their Hexvix®/Cysview® products, they're barely flinching from last year's NOK 134.1 million. Is it a victory or a...
Continue Reading
Top 5 Most Recently Viewed Articles
KPS Capital Partners Expands Portfolio with Ketjen Acquisition New Company Will Be a Global Leader in Advanced Catalysts and Additives for the Refining and Petrochemical Industries New York - KPS Capital Partners, LP ("KPS") is thrilled to announce its latest strategic move in the refining catalysts arena. Through a newly formed affiliate, KPS has signed a definitive...
Continue Reading
Skillful Craftsman Education Embraces Innovative Growth Strategies Skillful Craftsman Education Technology Limited (NASDAQ: EDTK) is stepping into a new phase of its journey. The company's latest business initiatives are aimed at propelling its growth amidst the rapidly changing technological landscape in education. Leadership Vision for Future Development Mr. Bin Fu, the...
Continue Reading
Overview of Planisware's Shares and Voting Rights In a continuous effort to maintain transparency and provide relevant information to shareholders, Planisware SA has released a comprehensive report detailing the total number of shares and voting rights that comprise its share capital. This information plays a crucial role for investors looking to understand the...
Continue Reading
Beach House Behavioral Health Announces Capacity Expansion Beach House Behavioral Health, Inc. is excited to share its continued growth in the field of addiction treatment services. The company has recently announced an expansion of its residential addiction treatment capacity with the introduction of 20 additional beds. This move demonstrates Beach House's commitment to...
Continue Reading
Medicus Pharma Welcomes a New Chief Medical Officer Medicus Pharma Ltd (NASDAQ: MDCX) is excited to announce a significant addition to its leadership team with the appointment of Dr. Faisal Mehmud as Chief Medical Officer. His extensive background in clinical development and medical affairs will greatly enhance the company’s capabilities in advancing innovative...
Continue Reading