When I was still working for my former employer, w
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Posted On: 04/11/2020 12:36:58 PM
When I was still working for my former employer, we put bluetooth and direct connect (to iPhone) capability into our new meters. Check out Dario for the latest loser in this market (DRIO). It drove up the cost of meters 2X and then nobody used the feature and then complained about the cost, so we lost market share to Abbott.
DECN is selling an at-home solution for professional use. The goal is to get the solution on the market as soon as possible. One of the biggest problems with, for example, the Dr. Birx solution, is that nobody has that technology, no matter how many times a week she talks about it, emergency needs are just that -- emergency. Product development doesn't fall into that category. There is no time to create the perfect solution. Everyone is making due with what they have or what they have that can be adapted quickly (like DECN).
DECN is selling an at-home solution for professional use. The goal is to get the solution on the market as soon as possible. One of the biggest problems with, for example, the Dr. Birx solution, is that nobody has that technology, no matter how many times a week she talks about it, emergency needs are just that -- emergency. Product development doesn't fall into that category. There is no time to create the perfect solution. Everyone is making due with what they have or what they have that can be adapted quickly (like DECN).
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