Forrester is one of the top technology research co

Forrester is one of the top technology research companies like Gartner

They published this research paper on December 13, 2019

Unfortunately you need a subscription to read most of their articles beyond just a paragraph overview

"How Customer Experience Drives Business Growth, 2019"

https://www.forrester.com/report/How+Customer...-RES158938

I saw a tweet that VERB cliients average a 26% conversion rate

https://twitter.com/VerbTech_Co/status/1219354294476058624

That means one out of 4 people you send a sample to actually buys

That conversion rate is great. Even a 10% rate would be good.

And you can do it all digitally

Even if the conversion rate previous was 1% and you doubled it to 2%, you doubled sales

One point can make a big difference

Now let's talk about Customer Experience (CX)

Can even moving the CX one point make much of a difference?

I'd say so

So does Forrester

While you can read the research paper, part of it is in a table on Sprinklr's website a little ways down.

Pretty cool table that shows the impact which is substantial.

The other thing I like about the table is seeing the average number of customer per company in each vertical

That's a lot of customers and now VERB is in the customer space with their customer facing app in direct sales.

Revenue impact of a 1-point improvement in CX

https://www.sprinklr.com/