Budweiser Black Crown New Beer - Super Bowl 2013 L

Budweiser Black Crown New Beer - Super Bowl 2013 Launch

About Budweiser Black Crown:

Budweiser Black Crown is a new 6% Alcohol by volume. Golden amber lager chosen by you, the people. Rooted in Budweiser’s rich heritage and authenticity, it delivers a smooth and distinct flavor you’ve come to expect from the King of Beers. Brewed with toasted caramel malt and a variety of American Hops, this drinkable golden amber lager is finished over beechwood chips for a smooth and distinctive flavor. Join the conversation now with #TasteIs.
*In all US states excluding CO, KS, MN, OK, and UT

Anheuser-Busch has just released a new beer to compete with the high-expectations brought on by the craft beer scene which now takes upwards of 11% of the beer market share. The release of the new Budweiser Black Crown golden amber lager marks an attempt of Budweiser to appeal to more beer conscious drinkers. It might be to just tap into the craft beer scene but it could also be about regaining some credibility among craft beer drinkers.

Black Crown is the product of Budweiser’s “Project 12” which, last year, asked 12 of their brewmasters to come up with an original recipe. From those twelve, six were chosen to be apart of a national taste test where 25,000 tasters chose their favorite. The winner was the Black Crown, a golden amber lager with 6% ABV.

Black Crown became available January 21st but Anheuser-Busch will begin their advertising campaign with a commercial spot at Super Bowl XLVII.

The recipe for Budweiser Black Crown was the creation of Los Angeles brewmaster Bryan Sullivan and was the crowd favorite in tests from coast to coast. “It didn’t matter where in the United States we asked, this is the beer that consistently drew the best feedback, and overwhelmingly so,” said Rob McCarthy, vice president of Budweiser.