2 plant based protein stories for a boring weekend
Post# of 123733
PowerPlant Ventures partner: ‘The plant-based milk market didn’t take off until they solved the taste issue; the same applies to plant-based meat’
02-Aug-2019 By Elaine Watson
Insect protein remains frustratingly niche, and cell-cultured meat – while groundbreaking - could be a tough sell. But plant-based meat is something mainstream consumers can understand and embrace, provided products truly deliver on taste and price, argues a co-founder of PowerPlant Ventures.
https://www.foodnavigator-usa.com/Article/201...tured-meat
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What are the purchase drivers for plant-based foods and beverages? And what’s the real size of the plant-based meat prize?
02-Aug-2019 By Elaine Watson
New consumer research from Health Focus International shows that perceived health benefits and taste preferences are more significant purchase drivers for plant-based foods and beverages than sustainability or animal welfare concerns, echoing recent research from The Hartman Group.
https://www.foodnavigator-usa.com/Article/201...meat-prize