It seems our marketing plan is either on a shoestr

It seems our marketing plan is either on a shoestring budget or a shoestring budget mentality. I like the idea of taking action. Paralysis through analysis (“what if this or what if that or what if only this number respond or what if or what if or what if”) is death. Why not borrow a little more to make a cable tv ad and put it in heavy early morning rotation? It appears to be working for Beach Body and countless other workout/diet programs. I can’t help but feel like we’re attacking this thing like a high school kid starting a lawn mowing business for the summer.