Direct Mail has a 1/2 to 2% rate of return. This i
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Posted On: 07/15/2019 9:41:51 AM
Direct Mail has a 1/2 to 2% rate of return. This is another flyer he is taking but it is with an insurance company and MAYBE another insurance company will get the hint or maybe A DEALERSHIP in New England possibly.
Anyway the question is who is paying for all design and content of the mailer, the cost to send it out and who is going to "capture" the results.
What is success here. What if 2 people respond - does the Insurance company walk away from the program. Do they change it up and send out another marketing piece.
So many questions and as usual - NO WAY TO FOLLOW UP OR COMMUNICATE.
Anyway the question is who is paying for all design and content of the mailer, the cost to send it out and who is going to "capture" the results.
What is success here. What if 2 people respond - does the Insurance company walk away from the program. Do they change it up and send out another marketing piece.
So many questions and as usual - NO WAY TO FOLLOW UP OR COMMUNICATE.
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