PUNE, India, Feb. 07, 2019 (GLOBE NEWSWIRE) -- Mobile Marketing Platforms are gradually gaining adoption across industries. In today's digital and interconnected world, mobile marketing platforms hold a substantial significance. This can be attributed to growing marketing efforts and advertisement trends to reach out to consumers in more efficient ways. The present decade has witnessed a significant spurt in the penetration of mobile marketing platforms. As a result, more number of small and medium enterprises are marking their presence in this lucrative industry. The overall mobile marketing market stood at US$ 275.91 million in the year 2018, and is expected to reach US$ 568.92 million by 2024. Presently, the North American region holds the largest share of the mobile marketing platforms market followed by Europe and Asia Pacific.

“As the adoption of mobile marketing platforms would grow, the industry would witness entry of more number of market players. Retail and E-Commerce industry would continue to account for a prominent revenue share with rising inclination towards mobile commerce and online shopping.”

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The detailed research study provides qualitative and quantitative analysis of the mobile marketing platforms market. The market has been analyzed from demand as well as supply side. The analysis covers market revenue across regions and break-down of the same across all the major countries. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East, Africa and Latin America.

Some of the players operating in the mobile marketing market are BRAZE, Adobe, Swrve Inc, IBM Corporation, SAP SE, Oracle Corporation, SAP Institute Inc, Salesforce.com, Inc., Mobivity etc.

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By Vertical

  • Retail and E-Commerce
  • BFSI
  • Media and Entertainment
  • Travel and Hospitality
  • Others (Education, IT and Telecom etc.)

By Organization Size

  • Small and Medium Enterprises
  • Large Enterprise

By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

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