Celebrating Women in the Whiskey Industry with Lythgoe Bourbon
In a male-dominated field, one entrepreneur is making waves by honoring women in whiskey. The story of Lythgoe Bourbon begins with Dina Coker, who recognized a remarkable trend in the bourbon market. Despite the traditional narrative focused on male brands and locations in Kentucky, women are a significant force in the bourbon consumption landscape. Inspired by the fact that women account for 36 cents of every dollar spent on this popular spirit, Coker felt compelled to change the script.
A Vision for the Future
Coker, a seasoned entrepreneur with a track record of building iconic brands, wanted to create a bourbon that not only offers a premium taste but also acknowledges the contributions that women have made throughout the history of whiskey-making. "Women have been making and drinking whiskey for centuries, yet they rarely receive recognition," said Coker. With Lythgoe Bourbon, she aims to celebrate these unsung pioneers.
The brand is named after Gertrude “Cleo” Lythgoe, a remarkable figure from the Prohibition era, who contributed to the whiskey industry in profound ways. This homage not only honors her legacy but also highlights the role of women throughout bourbon's storied past and present.
Introducing Lythgoe Bourbon
Lythgoe Bourbon has launched with two flagship expressions that reflect its commitment to quality and heritage. The Master Blender’s Selection, an 8-year-old single barrel bourbon, and the Founders’ Collection, a 9-year-old small batch blend, both showcase the expertise of Lythgoe's team in crafting exceptional whiskey.
Setting New Standards in Bourbon
Each bourbon is aged in the Bluegrass State, ensuring authenticity and a connection to Kentucky’s rich bourbon culture. Steffani Scheurich, Lythgoe’s Master Blender, plays a crucial role in maintaining the brand's high standards. "Lythgoe Bourbon is about exceptional product, and it’s also about recognizing the extraordinary women in whiskey history," Coker explains. This philosophy sets Lythgoe apart, creating a space for inclusivity in a traditionally exclusive market.
Expanding Horizons: The Future of Lythgoe Bourbon
The brand is currently available for purchase online and in selected retail locations throughout Kentucky, with plans to expand its reach over the coming years. As Lythgoe Bourbon grows, so does its commitment to celebrating women in the industry and sharing untold stories that need to be heard.
The Importance of Community Engagement
By fostering a sense of community among its consumers, Lythgoe Bourbon plans to engage enthusiasts of all genders who share a passion for whiskey. As the brand continues to highlight women's contributions to the industry, it invites its audience to join in a dialogue about the future of bourbon.
For further details about their offerings, visit their website and connect with them on social media.
Frequently Asked Questions
What is Lythgoe Bourbon?
Lythgoe Bourbon is a brand dedicated to celebrating and recognizing the contributions of women in the whiskey industry, offering premium bourbon options.
Who is behind Lythgoe Bourbon?
Dina Coker is the Co-Founder and CEO, who has a passion for honoring the women who have influenced the bourbon landscape.
What products does Lythgoe Bourbon offer?
The brand launched with two expressions: the Master Blender’s Selection and the Founders’ Collection, both of which are crafted to high standards.
Where can I buy Lythgoe Bourbon?
Lythgoe Bourbon is available online and in select retail locations across Kentucky, with plans for future expansion.
What is the mission of Lythgoe Bourbon?
The mission is to celebrate the role of women in whiskey and change the perception within the bourbon industry, making it more inclusive.
