Step-6: HHSE, SONY-PICTURES, RANDOM-MEDIA DISTRIBUTION PARTNERSHIPS (Eric Doctorow)
SONY PICTURES HOME ENTERTAINMENT & DISTRIBUTION STRATEGIES - HHSE has been working for over a year now with industry veteran ERIC DOCTOROW, who is best known for his 20+ years as President of Paramount Home Entertainment (a $-Billion+ Division), and more recently as C.E.O. of Random Media. Many current and upcoming HHSE titles will enjoy the distribution support through SONY as well as Video-On-Demand with The Orchard, and for selected titles, worldwide distribution with Sony Pictures International. HHSE / Medallion are maintaining the existing distribution pacts with other wholesalers - most notably Cinedigm. But for eligible and qualifying titles, the distribution access into Sony's powerhouse field sales force and distribution pipeline is something of a material development for HHSE. This move enables HHSE Management to focus on productions, acquisitions and theatrical release activities - and turn over the distraction and difficulties of home video distribution (as well as the cash-flow drain of video manufacturing and freight) to be handled under more beneficial terms.