Remember, Mexico is not crowded with pretenders. W

Remember, Mexico is not crowded with pretenders. We are the pioneers with CBD infused beverages there. It's all us ushering in the drinks, and we're hooked up with major distribution channels to kick it off. It should spread quickly from there.

I wouldn't worry too much about the price at this point either. It'll probably come down as volume is tested, but just as many won't buy premium coffees when cheap rot gut is widely available, not everyone will EVER spend more on a drink of any kind when something cheap is available.

Doesn't matter, because it's a proven fact that many people love premium beverages and are readily willing to pay more for them. As time goes on, they'll get a more refined view of the CBD beverage market.

They'll closely monitor their data to determine optimal pricing and CBD content, and as with anything, increasing volume will make it much easier. This is something that has to be continuous in retail in order to keep and grow market share.

Eventually, much of the competition we can expect to see will be at a disadvantage as we will already be in a much better position to compete and continue growing our market share.