I think two things. One is to get the product out and build awareness. And yes that means slow sales. Second is the price. Pretty steep for a drink. I wouldn't buy one so it is important to have people experience the quality. Once you prove you have a better product you can charge more.
Because it isn't in stores you don't get single can impulse sales. CBD is growing but not there yet. People are still nervous. We may not see substantial growth until Q2.
Remember, we are still just starting. Essentially this company is 18 months old since JG got the boot. The market is crowded with pretenders and it will take time to thin the herd.