I'll go back to what Richard Lefkowitz stated...
Post# of 40989
“Working Media Group’s digital marketing expertise, particularly in the direct to consumer space , will be key to our ability to test, optimize and succeed as we bring this revolutionary product to today’s mobile consumers,” said Rich Lefkowitz, CMO of bSafeMobile. “We look forward to growing our sales with the help our new media AOR, Working Media Group.”
Based on that, I'm pretty sure these FB ads are designed for a sales conversion targeting the end consumer.
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Benjamin Franklin
All posts are my opinion only.