To me the smartest thing for any prospective partn
Post# of 72436
Company A markets Brilacidin-OM, the name Brilacidin becomes known (imagine the TV ads -- "avoid a serious and potentially fatal side effect of cancer treatment by using a simple mouth rinse...."
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Company B thinks: hey, people already know the brand name Brilacidin, now we can capitalize on THEIR publicity to market the IBD-related drugs..... let's bid high and WE will bring other formulations to market.
The only thing that surprises me is that they didn't also include the antibiotic use. If I were doing the negotiating, I'd want to be sure that no one else can market Brilacidin for anything else.
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