$HIPH - Announces #CBD Beverage Full Launch for Aug

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$HIPH - Announces #CBD Beverage Full Launch for Aug 27!


GlobeNewswire•July 25, 2018

PLAYA VISTA, Calif., July 25, 2018 (GLOBE NEWSWIRE) -- American Premium Water Corporation (OTC Pink:HIPH) (the “Company”) announces that the Company will begin selling its LALPINA Hydro CBD product on August 27th on its website and select retail channels. The Company has been able to procure a domestic manufacturer who can provide the supply to meet the growing demand of LALPINA Hydro CBD.

Ryan Fishoff, CEO American Premium Water Corporation commented: “Happy to finally announce a delivery date for LALPINA Hydro CBD. There has been tremendous pre order interest & demand for this product. I am excited to begin marketing, promoting and selling our transformative product. The CBD market is growing everyday as more and more consumers are learning how powerful CBD can be as an all-natural alternative to opioids, and can be a natural remedy for such ailments as asthma, insomnia, anxiety, depression, arthritis, among others. I wish we could have delivered the product on schedule, but there were several opportunities such as (FashionCoinX, THRD Coin, Worthy) that we had to take advantage of that were factors in the delay. I hate not delivering on time, but in the big picture, this will not blunt shareholder value.”

Since June, The Company has made two acquisitions, the Worthy (www.worthylux.com street wear license, and the operating agreement for the crypto currency, blockchain platform FashionCoinX (www.fashioncoinx.com) exchange. In addition, the Company recently announced the creation of the multi-brand THRD Coinutility token. These additions to the Company’s portfolio fit within the “Brand.Luxury.Lifestyle” strategy it released earlier in the year. In addition to executing these transactions, ramping up the mass production of LALPINA Hydro CBD attributed to some of the delays as well.

“With a new product like LALPINA Hydro CBD, there were some teething issues in the ramp up to production. This product is a market frontrunner right out the gate considering the lack of a comparable product currently on sale. Unlike the other CBD waters that are currently at retail, the molecular structure of LALPINA Hydro CBD allows for greater bio availability which leads to a greater & quicker absorption rate compared to regular CBD oil or CBD water. The Company will need to use less CBD to create a greater benefit, which will allow for a higher gross margin per unit,” added Mr. Fishoff.

The Company first announced at the end of January before the Super Bowl that it had developed a prototype of LALPINA CBD Hydro beverage. Delivering the CBD prototype, along with significant debt reduction, and increased revenues were some of the first milestones the Company reached under the direction of Mr. Fishoff. Developing LALPINA Hydro CBD was one of the Company’s primary initiatives for the 2018 fiscal year. CBD, the natural phycannbinoid extracted from cannabis, has shown in studies to have many therapeutic and medical benefits. The CBD market, which generated $820 million of sales in 2017, is projected to grow at 54% CAGR to $3 billion in 2020 according to GreenWave Advisors.

“The CBD market continues to grow at a blistering pace. Now that we will be able to capitalize on it and cultivate our distribution channels, we being to look to other areas in the space that have large growth potential. Incorporating THC into the formula and exploring pet CBD beverages are two areas the Company will be looking to expand into over the next 3-9 months. The LALPINA brand has over 1m followers on Instagram. It is time to start monetizing them. Just like the other acquisitions that the Company consummated over the past few months, the goal for LALPINA is to become a full-fledged lifestyle luxury brand that will offer multiple variations of water, energy, CBD, and THC infused beverages (and for those consumers pets as well). As we roll out LALPINA Hydro CBD, I look forward on updating the investor community with the Company’s progress in the CBD space and other high growth sectors.” Mr. Fishoff concluded.

American Premium Water Corp. is the publicly holding trading company that owns LALPINA HYDRO, LALPINA HYDRO CBD, Gents, Worthy, and FashionCoinX.

Please follow us on our social media outlets listed below:

@americanpremium

@lalpinabrands

@GentsCo

@FashionCoinX

#Gentsco

#lalpinahydrogen

For more information on American Premium Water Corporation / HIPH, go to http://www.lalpinahydrogen.com/investor-page.html

Gents

The New York-based Gents is a producer of luxury hats and other fine accessories and apparel. Their line is carried in over 200 retail outlets internationally, including Bloomingdale’s, Nordstrom, and Saks Fifth Avenue.

Visit www.gentsco.com to learn more. https://www.gentsco.com

@GentsCo

#GentsCo
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