Podcasts are an incredible advertising tool. The 3
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1) Adam Carolla podcast
2) Joe Rogan Experience podcast
3) Bert Kreischer podcast
The Joe Rogan podcast is the 4th most popular podcast in the world right now, which I listen to 2-3 times a week myself.
http://analytics.podtrac.com/industry-rankings/
If advertising on podcasts is such a "waste of money" then I would like to think the following well-renowned companies would have realized this in their market research before deciding to also currently advertise with Joe Rogan:
-Audible (An AMAZON company)
-Butcher Box
-Lyft
-Onnit
-MVMT Watches
-Squarespace
-Stamps.com
-Blue Apron
-Rocket Mortgage
-Dollar Shave Club
-Legal Zoom
-Nature Box
-Zip Recruiter
-Zoom
-Cash App
I'll let you go back to your soft bashing now.