MDHI News .004 Medical Alarm Concept's MediPendant
Post# of 144503
2012-05-29 08:30 ET - News Release
KING OF PRUSSIA, Pa., May 29, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announced the launch of the MediPendant™ via a strategic alliance partnership with the Largest Warehouse Club Store in the U.S. The MediPendant™ personal medical alarm, which offers patented two-way voice technology enabling the user to speak and listen directly through the pendant no matter where they may be in and around their home, is now available for order via this retailer's website. Additionally, Medical Alarm Concepts is today announcing the kickoff of a joint e-mail-based marketing program on June 8th, which is expected to reach approximately 13,000,000 customers of this warehouse retailer.
Paul Green, VP Sales and Marketing of Medical Alarm Concepts Holdings, commented, "We believe we have a superior medical alarm product offering for seniors who wish to maintain their independence and for others who may need assistance while living alone. All of us at Medical Alarm Concepts are very pleased to be able to offer these individuals and their families a superior product at a very attractive price via this strategic distribution agreement. While we have already begun accepting orders from our partner's website, beginning on June 8th we will also be kicking off an expanded marketing initiative, which will include not only a joint e-mail-based marketing program, but also the re-launch of television advertising to further drive awareness of our next generation medical alarm technology."
The Company has recently announced that a new television commercial has been completed in conjunction with Florida-based, Harrington Multimedia, and that both parties are in process of booking media times for the two-minute segment discussing the benefits of the MediPendant™.