newbkk: in simple terms, the answer to your questi
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If shares are purchased on the open market, the shareholder gets the money, not the company, which doesn't help a growing company that needs cash to grow with. Companies that need cash will sell shares directly to investors. Shares sold can be common shares or preferred shares, or warrants that can be redeemed. IPO, APO and PIPE are the 3 most common ways used by companies to raise capital.
Hope this helps