Its crazy because you don't know if its a slam dunk. Do you not think if this concept was a no brainer that someone with celebrity status would of had there people look into a franchise and jumped on the opportunity? It's just not there... The concept of a healthy alternative to Chuck E Cheese is a great idea yes, but the idea of expanding into mall locations is not. Malls are dying everywhere around the country. There's a reason that management has not been able to expand in the past 10 years. Many great concepts never get off the ground. GIGL pps was pumped up to a crazy price almost a year ago with no valid sales or numbers, just fluff pr's about brand ambassadors and expansion news somewhere in the middle east. I'm sorry Honeycomb but you came into this one too late and put too much faith in the pumpers on the other and are now a bag holder... Keep averaging down and wait for the next run up to a nickel.