Good Point! I am on the sidelines here after making a small profit earlier from this. I got out as soon as I heard about dilution. When I first saw that Kevin was off their Board I was so excited. I was almost ready to jump back in, until I read that he wants to continue with the plans from the last conference in August. As I mentioned before, if they decide not to change the existing flavors then I will be back in. They need to focus on sales and product awareness. Go around and ask people if they ever heard of Rocky Mountain High, they might respond with "John Denver?" But what percentage of people have heard of Rocky Mountain High Drinks? Very low. Now ask people if they heard of Monster, Red Bull, 5-hour energy or Mountain Dew. Most are familiar with all of these. How can people buy something if they never heard of it. I got in to this before because it was starting to look like it was about to get popular. I've tried it and love it, some I gave to friends and they all love it. Nothing wrong with the flavors. Just get the sales up, spend some shareholder money on advertising and boom. Profits for all! Don't waste shareholder money on changing a good product to something different.
I just hope that someone good joins their Board, who will actually know this and do something about it. IMO this is so close to going either way. Bankruptcy or Multi-Billion dollar company. Kevin saw the Multi-Billion dollar company. Unfortunately he doesn't have what it takes to bring it there. So whether you are on the sidelines waiting to get back in, or you are invested short term or long term, let's hope that someone really good joins their Board! Go RMHB