This doesn't take into account how CPK got its sta

This doesn't take into account how CPK got its start. Sure, 20 years later their auxiliary sales now out-perform the restaurants themselves, but auxiliary sales were ONLY possible because CPK had established 20+ locations beforehand. People knew their products/pizza all across the country BECAUSE of the many locations they had & wanted to be able to purchase frozen food options from the company. The demand for CPK frozen foods was there BECAUSE the restaurants were there.