PHLI News .24 PacificHealth Laboratories Announ
Post# of 144499
PHLI News .24
PacificHealth Laboratories Announces Sponsorship of New Online Tool for Athletes
2012-05-21 09:37 ET - News Release
MATAWAN, NJ -- (Marketwire) -- 05/21/12
PacificHealth Laboratories, Inc. (OTCQB: PHLI) (OTCBB: PHLI), a leading sports nutrition company, announced their sponsorship today of a new online calculator, www.portmancalculator.com , that promises to create the perfect nutrition plan for everyone from beginning exercisers to Ironman triathletes. Developed by a leading sports nutrition expert, Dr. Robert Portman, the Nutrition Calculator is a tool to close the gap between the scientifically proven fluid and nutrition needs of men and women during exercise and their actual practices.
According to Portman, a well-known exercise science researcher and co-author of three books, research has shown that consuming the right amounts of fluid and nutrition during exercise can have a major impact on athletic performance. In spite of the data, athletes in all sports and at all levels have found it a challenge to create an appropriate personal nutrition plan. When insufficient fluid and nutrition is consumed, muscle fatigue occurs. When too much fluid or nutrition is consumed, GI distress can result. Based on the latest studies involving energy expenditure and fluid and nutrition absorption during exercise, the newly launched Portman Nutrition Calculator gives athletes a valuable tool to help them design a plan specific to their individual needs.
Dr. Portman said, "The Nutrition Calculator makes it simple. All the athlete has to do is put in their activity intensity, their workout or race time and their weight, and the Calculator does the rest. The Calculator provides a customized analysis of their energy expenditure as well as a fluid and nutrition plan based on the information provided by the athlete."