Give us a break will ya. This is a start up not a multi billion $ Co. If u did your dd then your opinion wouldn't be such. she realized it was more cost effective to purchasers to save money on shipping through her website instead of going through amazon. If u read it you will see she doesn't exclude amazon just postponed it. This is the first time she's changed her strategy. up till now she's been spot on. I think she's been more then loyal to her shareholders but I don't see the same from shareholders. she know people r flipping this stock. There is little to no loyalty in Otc.