People do have a right to be concerned about the future of product on Amazon as it was her advertising vehicle to drive traffic to her own site. Without it, how do consumers beyond a few hundred SH find the site if the e commerce store is going to be the preliminary reveunue machine to gain enough to pay for shipping to Amazon warehouses? I wouldn't be concerned at all if she didn't focus on Amazon as one of two revenue generators to start. Now, as she states herself, in this early stage, how does she build revenue without an advertising vehicle? She's mentioned nothing about advertising and people aren't going to magically make their way yo the bemax site. It's not like it's a mainstream site.
It seems she's boxed herself into a catch 22 corner here. Can't afford shipping to Amazon warehouse without raising prices, but how can she advertise her site to the general public without $$$.
I do think longs, medium and short term holders have a right to continued transparency and should definitely be raising that question to her. I did. I'll certainly post any response should I get one.