Good post stat. I'm not very well educated on the diaper market either, but one of BMXCs thrusts is minimally competitive markets. They mention South Africa. I'm not sure how they'll gain market share there and export, but perhaps market penetration can take place with lower price points like the $3 and $7 offerings that BMXC has. I know the price of diapers is prettty high, so pierhaps a super competitive, chemical free alternative will be enticing?