For me It really boils down to market penetration

For me It really boils down to market penetration now. It admittadly taking longer than expected but it is coming. A recently as last year I would say maybe 1 out of 50 people even knew what 4k even was. On my experience I'd quest it's more like 5 or ten out of 50 now. Just wait until half the homes are 4k. If Nanotech executes even half what they say they are capable of and plan on doing we're golden. Then infastructure and vehicle is there. Once a universal format is established as driven by the emerging 4k market we will see the phase we've all been waiting for ie major content drops and marketing campaigns. In the meantime they focus on the tech side refining the app and delivery process. Ultraflix wil be way a head of the game once the market is there. I'll remind folks it took netflix years. a look how the OTT market has blown up in the last few years. 5 years ago the vast majority were still getting their media from cable, satellite, blue rays etc. now it's mobile devices and OTT boxes. Everything is going streaming ala carte and it's all going to be 4k soon.