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"Natural" Driving product development in 2013 htt

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Post# of 640
Posted On: 12/22/2012 10:49:59 PM
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Posted By: wowhappens28

"Natural" Driving product development in 2013


http://www.foodprocessing.com/industrynews/20...tural.html


FoodProcessing.com
12/20/2012


The  2013 edition of New Nutrition Business's trend-spotting report, 10 Key Trends in Food, Nutrition & Health, indicates natural foods and ingredients will continue to see an upward trend in product development.

The report, conducted by German-based Kampffmeyer Food Innovation, highlights consumer research that shows 74% of people surveyed thought that 'natural' meant 'healthier.'

Several product categories appear to be building on the strength of the natural trend including:



  • Coconut water –In the US sales of coconut water jumped by more than 100% to at least $200 million in the year to September 2012.

  • Snacking nuts –Retail sales grew from zero to more than $400 million from 2008 to 2012.

  • Greek yogurt – Explosive growth of Greek yogurt in the US has been powered by the Chobani brand, with annual sales of over $1 billion four years after launch. (Chobani was named Food Processing's 2012 Processor of the Year )


The 10 Key Trends in Food, Nutrition & Health 2013 report identifies and analyses the 10 major forces that will define the food and beverage industry in the coming year. The report is available for online purchase .



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