B&H Photo Drives Faster, More Efficient Performance for

SANTA CLARA, CA --(Marketwired - October 06, 2016) - Violin Memory ^® , Inc., ( NYSE : VMEM ) a global pioneer of award-winning all-flash storage platform solutions for primary storage and active workloads, today announced that B&H Photo, a global, multi-billion dollar online electronics retailer with the largest independent photo and video store in the US and four-year Violin customer, has deployed the new Violin's Flash Storage Platform™ (FSP) 7700s and FSP 7300s . The recent adoption of the FSP 7700s and 7300s were aimed at accelerating performance of the company's major tier one applications that power its online sales orders and operations.

Based in New York, B&H Photo has grown from a single store in Manhattan, to being a global electronics retailer that conducts the vast majority of its business online, shipping to customers anywhere in the world. As sales have accelerated, the company has faced persistent challenges in maintaining the performance levels of its tier one applications, including VMware, Oracle, Linux, Solaris, among others, used to process and track the vast volume of online orders from end user customers around the globe. Any error or disruption to their online sales orders could represent significant financial losses for the company, attributed to unprocessed or unfulfilled orders, as well as customer attrition.

A Violin customer of over four years, B&H Photo has deployed Violin storage arrays at various locations because Violin consistently delivered fast and reliable flash storage solutions, with performance as the top criteria. Given B&H's increasing storage demands, B&H again chose Violin Memory, this time deploying the newly introduced FSP 7300 and FSP 7700. Violin arrays were selected because the systems met all of B&H's requirements for performance, scalability, and reliability, thus enabling their tier one applications to run quickly, efficiently and without disruption.

"Violin's FSP has gone above and beyond our expectations for performance," said Krishna Tangirala, CTO at B&H Photo. "Our business has boomed over the last four years, and we needed a storage solution with the capacity and power to keep pace with large spikes in orders. The biggest difference now is that we don't hear complaints from our business units any more. We don't have performance issues, and our customers are able to get exactly what they ordered and on time. That translates into repeat business, which in turn is important for the continued growth and expansion of our business. And that makes IT instrumental ."

"B&H Photo used its business acumen to drive its business growth and has continually pushed the limits of IT. Violin Memory is proud to be the storage solution provider supporting their rapid growth and in turn meeting the needs and expectations of their internal and external customers," said Ebrahim Abbasi, Chief Operating Officer for Violin Memory.

RELATED LINKS AND CONVERSATIONS

• Read Demartek's Benchmark Performance Testing of Violin's Flash Storage Platform to learn how a single FSP can do the work of multiple storage arrays.
• Watch Violin Memory's recent product launch , where the company re-establishes industry leadership with the only all flash storage array that offers a full suite of tightly integrated data services, across all platforms, in a single, native operating system providing the number one combination of low latency, affordability, density, scalability and performance.
• Read a case study on Ferrellgas , the nation's premier retail propane provider, that leveraged Violin's Flash Storage Platform for high performance storage for growing numbers of critical applications.
• Read Why AFA Architecture Matters as Enterprises Pursue Dense Mixed Workload Consolidation, sponsored by Violin Memory and written by Eric Burgener, Research Director for IDC's Storage Practice.
• Learn about Flash Storage Technologies : visit Violin's resource library and watch Technology Video Series.
• Learn about Flash Solutions : visit Violin's portfolio of flash-based solutions.
• Stay up to date on all things Flash: Follow Violin's blog , Twitter , LinkedIn and Facebook .

About Violin Memory, Inc.

Be Instrumental. Violin Memory, the disruptive innovator in All Flash Arrays, is revolutionizing how businesses operate by enabling storage technology to Be Instrumental to their company by changing the SLAs and capabilities of private, hybrid and public cloud environments. The Flash Storage Platform™, powered by Concerto OS™, a fully integrated storage operating system, is the industry leader in the combination of every significant category measured in all flash arrays: low latency, affordability, density, scalability and performance. With tightly integrated data services, the Violin Flash Storage Platform provides a unique combination of data protection, business continuity, and data reduction services onto a flexible, uniquely scalable solution called Scale Smart™, delivering significant CAPEX and OPEX savings. Founded in 2005, Violin Memory is headquartered in Santa Clara, California. For more information, visit www.violin-memory.com . Follow us on Twitter at twitter.com/violinmemory.

Violin Memory Forward-looking Statements

This public announcement contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the potential business, financial and other benefits that customers and others may realize as the result of using Violin Memory's products and services, the performance and capabilities of Violin Memory's products and services, and Violin Memory's business plans and strategy. There are a significant number of risks and uncertainties that could affect Violin Memory's business performance and financial results, including those set forth under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in Violin Memory's Quarterly Report on Form 10-Q for the second quarter of fiscal year 2017, which was filed with the U.S. Securities and Exchange Commission, and which is available on the Violin Memory's investor relations website at investor.violin-memory.com and on the SEC's website at www.sec.gov . All forward-looking statements in this public announcement are based on information available to Violin Memory as of the date hereof, and Violin Memory does not assume any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the date on which they were made.

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