Paid placement is a program in which advertisers'

Paid placement is a program in which advertisers' listings are guaranteed to appear upon a Results Page when fastidious Keywords are searched. The ranking of paid placement listings is sure by competitive bidding. Unlike Paid Inclusion listings, paid placement listings are usually displayed separately from Natural Listings and are labeled as advertisements or sponsored links. Google and Yahoo! Search Marketing (formerly Overture) are two of the largest paid placement search networks.