Keyword Also known as search terms or interrogate

Keyword Also known as search terms or interrogate terms, keywords are the word(s) or phrase(s) a user enters into a search engine's Query crate. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the searched keywords. One of the most significant SEO Strategies companies can usage is to optimize their site pages with content that contains targeted keywords relevant to their products or commerce.