Not sure how so many people got the facts on 7 Ele

Not sure how so many people got the facts on 7 Eleven so twisted around. All the company said was that they were beginning to stock TEST stores with product. Once the TEST is complete, I'm sure 7 Eleven corporate's marketing team will announce something, and if it's not on their FB page then I'm sure we'll get to see it in the form of an official company approved PR that's completely verifiable. What exactly has this company lied about that has people insinuating that their press releases are loaded with embellishments or are not trustworthy? I think most often people just aren't reading everything or anything and are taking second hand, inaccurately relayed news as fact, or they're misinterpreting what is written. I also think frustrated investors are, even on this board, constantly trying to pin fault on the company in some way for news of great progress not creating a big pop in the pps. Another pps explosion not happening pre uplist or pre net profit is no surprise with all of the bashing that's been directed at them, and it definitely isn't a direct indicator of their progress with brand growth. No official deal or contract with 7 Eleven was ever announced, only that they've begun tests in select stores. Four of those stores were listed as of yesterday and I re-posted the addresses on this board myself. That makes it very easy for anyone doubting them to just contact those locations and ask them if they are selling the products.