Apple CEO hints at ‘bigger TV plans’ Apple
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Apple’s introduction of the latest version of Apple TV and its tvOS software last October mark “the foundation” for bigger plans in this space, according to CEO Tim Cook.
Speaking on Apple’s fiscal third quarter earnings call, Cook made reference to a TV-related release “this fall” and said the company is “building the foundation for what we believe can be a broader business over time”.
“I don’t want to be more precise than that, but you shouldn’t look at what’s there today and think we’ve done what we want to do. We’ve built a foundation that we can do something bigger off of,” said Cook.
The comments were in response to a question about whether Apple is interested in “driving actual video-on-demand services” or planning to “build content” as a business opportunity.
They also came on the same day that Apple Music acquired the rights to make a spin-off of Carpool Karaoke, a segment of CBS’s The Late Late Show with James Corden that has proved a viral hit on YouTube.
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