Excerpt from 2015 report of PBOC The Bank proactively

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Excerpt from 2015 report of PBOC

The Bank proactively assumed its social responsibilities by giving close consideration to the fi nancial demands of
SMEs and striving to resolve their fi nancing diffi culties through innovation in its service models. Considering the
complementary management experience, mismatching technological markets and strong cooperating aspiration,
the Bank leveraged advantages arising from its internationalised operations, and initiated the “cross-border SME
matchmaking service” and built a globally interconnected platform, guiding the “Going Global” efforts of domestic
SMEs and the “Bringing In” of high-quality overseas SMEs.
The “cross-border SME matchmaking service” provides an effective communication platform for domestic and overseas
SMEs who seek cross-border investment and trade cooperation. Based on the unique characteristics of SME crossborder
cooperation, the Bank designed a “six-step” matchmaking method, involving information sharing, customer
matching, online matchmaking, face-to-face communication, on-site investigation and fi nancial services. Working with
domestic and foreign government bodies, banks and chambers of commerce, it built a mechanism for co-ordinating
processes and sharing information, organised a bilateral selection process for domestic and overseas enterprises to
agree their intent to cooperate, and then carried out a series of post-matchmaking services such as communication,
negotiation and investigation. Throughout the whole matchmaking process, the Bank provided fi nancial services
such as commercial banking, investment banking and insurance, all customised to meet the differentiated fi nancial
demands of SMEs at various stages of their life cycle, such as attracting investment, investment and construction,
initial establishment and expansion. At the same time, the Bank provided specialist support such as legal, accounting
and translation services, thus helping SMEs overcome cross-border operational challenges relating to environment and
language, lack of understanding of policies and laws and fi nancing diffi culties. In 2015, the Bank held 11 face-to-face
cross-border matchmaking fairs in Germany, Malaysia, France, the Netherlands, Italy, the United States and the United
Kingdom, as well as in Hebei, Guangxi, Beijing and Anhui in China. More than 10,000 entrepreneurs from more than
4,000 domestic and foreign SMEs have participated in these events. More than 4,000 “one-on-one” meetings have
yielded about 3,500 cooperation agreements, realising a matchmaking success ratio as high as 70%.

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