"Difficult for me to envision them doing Hemp infu
Post# of 15187
Posted On: 04/13/2016 11:25:20 AM
Re: Goodspeed65 #4286
"Difficult for me to envision them doing Hemp infused yet, but how about they attack the candy, gum and power bar markets infused with their energy ingredients"
I was thinking very similar thoughts - gum and energy bar. since the c-store format is really their target market right now - both of these products take up a fair amount of floor space and present opportunity for differentiation - specifically gum. Right now you have sugar free, gum with xylitol (dental benefits), and whitening. i would love to see proof on gum being able to whiten teeth but that is a different argument. however, "energy" gum is not out there. havent really done any research into if it has been tried (i am sure it has), but it takes up a lot less space and easier to ship (less weight/bulk) than a fluid/product which is mostly water.
many energy bars are coming onto the market and i see a new one every couple of weeks being promo'd in stores. i travel extensively - mostly by car - so i pay close attention to what is in c-stores and how they are marketed. that market may be tougher to break into because of the shelf space demands and sheer number of products coming into the realm. i actually know this segment very well since i use energy/protein bars on a regular basis (hard to eat right on the road and these are a fantastic substitute as long as you know what to stay away from). most of these focus on energy for heavy activity (running, biking, ect). however, a hybrid energy/meal replacement bar designed more for "stay alert" energy instead of recovery might be a niche that the branding could fill. high protein, fiber, moderate fat, low sugar/carbs, and a alertness boost would be a winner for the road warriors and too rushed for breakfast/lunch demographic. and oh yeah - not taste like you are chewing on sticks and leaves glued together with corn syrup.
whatever it is - my guess is they will target the c-store/mom and pop small store format where the established SMS dealer/model can be effective.
I was thinking very similar thoughts - gum and energy bar. since the c-store format is really their target market right now - both of these products take up a fair amount of floor space and present opportunity for differentiation - specifically gum. Right now you have sugar free, gum with xylitol (dental benefits), and whitening. i would love to see proof on gum being able to whiten teeth but that is a different argument. however, "energy" gum is not out there. havent really done any research into if it has been tried (i am sure it has), but it takes up a lot less space and easier to ship (less weight/bulk) than a fluid/product which is mostly water.
many energy bars are coming onto the market and i see a new one every couple of weeks being promo'd in stores. i travel extensively - mostly by car - so i pay close attention to what is in c-stores and how they are marketed. that market may be tougher to break into because of the shelf space demands and sheer number of products coming into the realm. i actually know this segment very well since i use energy/protein bars on a regular basis (hard to eat right on the road and these are a fantastic substitute as long as you know what to stay away from). most of these focus on energy for heavy activity (running, biking, ect). however, a hybrid energy/meal replacement bar designed more for "stay alert" energy instead of recovery might be a niche that the branding could fill. high protein, fiber, moderate fat, low sugar/carbs, and a alertness boost would be a winner for the road warriors and too rushed for breakfast/lunch demographic. and oh yeah - not taste like you are chewing on sticks and leaves glued together with corn syrup.
whatever it is - my guess is they will target the c-store/mom and pop small store format where the established SMS dealer/model can be effective.
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