I think there's another very good reason they're doing it that way. I believe it not only starves the bashers but it'll be some hard knock schooling for the more foolhardy of the shorters and will definitely signal the end of an era to shorts as a whole. With certain milestones achieved, the upward momentum will begin and the risk to overzealous shorts will cause them to be spanked hard, and repeatedly, if they're not savvy enough to recognize that it's time to move on. There will always be some shorting, such as following a big pop where the stock gets overbought some, but the big short party we've seen for months now will be over as long as the trend in the PPS is fairly steady and in an upward direction and the progress reports reveal a bright future that's nearly impossible for them to tarnish. Even with their best efforts.