Do you have any idea how much those ads cost? Thes

Do you have any idea how much those ads cost? These guys are building this brand without diluting our share value with any more borrowing than is absolutely necessary, and we should be damn thankful for that. Once they've achieved major penetration, brand awareness and brand loyalty, then they'll start seeing the kind of revenues that will not only pay off all remaining start up debt but also enable expensive marketing tactics like Super Bowl ads. It's not that far off.