Swedish Match comments on the announced intention to launch

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News Desk 2018

Jan 14, 2016 at 4:15 AM

Swedish Match comments on the announced intention to launch an Initial Public Offering of Scandinavian Tobacco Group

NOT FOR RELEASE OR DISTRIBUTION OR PUBLICATION IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES OF AMERICA, CANADA, AUSTRALIA OR JAPAN As communicated earlier, as part of the strategic review of Scandinavian Tobacco Group (STG), Swedish Match and the other shareholder of STG have evaluated a potential Initial Public Offering (IPO) of the company. This evaluation has been concluded and STG today announced the intention to launch an IPO and listing of STG on Nasdaq Copenhagen. Swedish Match today owns 49 percent of STG, and the remaining 51 percent is owned by Skandinavisk Holding (ultimately owned by the Augustinus Foundation and the Obel Family Foundation). The contemplated IPO is expected to consist of a sale of up to 40 percent of the existing shares, on equal basis by STG’s two shareholders. Comment from Lars Dahlgren, President and CEO of Swedish Match: “Scandinavian Tobacco Group was created in 2010 when Swedish Match contributed assets to create a global leader within cigars and pipe tobacco as well as a strong position within fine-cut tobacco. Since then, Scandinavian Tobacco Group has worked to grow net sales, integrated a number of acquisitions and implemented production efficiency initiatives to create a robust platform for profitability and strong cash generation. It is now a good time to transition into a new ownership structure for Scandinavian Tobacco Group and for Swedish Match to further focus on its core business.” __________ This release contains forward-looking information. No guarantee can be given that these expectations will prove correct. Accordingly, the actual future outcome could vary considerably compared to that stated in the forward-looking information, due to such factors as changed market conditions or other factors. Important notice: Copies of this announcement are not being made and may not be distributed or sent into the United States of America, Canada, Australia or Japan. This communication does not constitute an offer of the securities to the public in the United States. The securities referred to herein may be offered or sold in the United States only (1) if registered, or in a transaction exempt from, or not subject to, registration under the U.S. Securities Act of 1933, as amended, and (2) by the issuer or a manager (or affiliate thereof) registered as a broker -dealer under the U.S. Securities Exchange Act of 1934. There is no intention to register any portion of the offering of the securities in the United States or to conduct a public offering of the securities in the United States. In any EEA Member State, other than Denmark, that has implemented Directive 2003/71/EC as amended (together with any applicable implementing measures in any Member State, the “Prospectus Directive”), this communication is only addressed to and is only directed at qualified investors in that Member State within the meaning of the Prospectus Directive. This communication does not constitute an offer of the securities to the public in the United Kingdom. No prospectus has been or will be approved in the United Kingdom in respect of the securities. This communication is being distributed to and is directed only at (i) persons who are outside the United Kingdom or (ii) persons who are investment professionals within the meaning of Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the “Order”) and (iii) high net worth entities, and other persons to whom it may lawfully be communicated, falling within Article 49(2)(a) to (d) of the Order (all such persons together being referred to as “Relevant Persons”). Any investment activity to which this communication relates will only be available to and will only be engaged with, Relevant Persons. Any person who is not a Relevant Person should not act or rely on this document or any of its contents. __________ Contacts: Lars Dahlgren, President and Chief Executive Officer Office +46 8 658 0441 Marlene Forsell, Senior Vice President and Chief Financial Officer Office +46 8 658 0489 Emmett Harrison, Senior Vice President Investor Relations and Corporate Sustainability Office +46 8 658 0173 ___________ The character of this information is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on 14 January, 2016 at 08.20 a.m. (CET). ___________ Swedish Match develops, manufactures, and sells quality products with market -leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products). Production is located in six countries, with sales concentrated in Scandinavia and the US. The Group’s global operations generated sales of 14,303 MSEK for the twelve month period ending 30 September 2015. The Swedish Match share is listed on Nasdaq Stockholm (SWMA). Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket. ___________ Swedish Match AB (publ), SE-118 85 Stockholm, Sweden Visiting address: Sveavägen 44, 8th Floor. Telephone: +46 8 658 0200 Corporate Identity Number: 556015-0756 www.swedishmatch.com

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