Exactly 3Flight does not understand the marketing
Post# of 96879
strategy of these Black Friday Specials.
NTEK is getting an Immediate CASH infusion of
MILLIONS of $$$$$ this weekend and getting
Many Thousands of New people to try out UF
who they would not otherwise get at this time.
Yes, we all understand NTEK is giving up it
profit margin on these deals for the short term,
BUT what it gets in exchange for that is
FAR FAR MORE VALUABLE in the LONG RUN!
This is because NTEK KNOWS thru marketing analysis
that the VAST MAJORITY of these THOUSANDS of
NEW signups to UF will be come regular monthly
users of UF after the specials run out, which is where
the profit margins kick back in.
At the same time NTEK can use the Immediate
CASH infusion to pay off the convertibles stop
dilution and go out and get more ALIST CONTENT
to make UF even more attractive to new signups!
The Black Friday Specials are absolutely a
BRILLIANT Strategy by the company and don't
let anyone B.S. you they are not.
This is how you build BRAND LOYALTY !