Look at it this way--1 million people bought a mov

Look at it this way--1 million people bought a movie for 5 dollars versus 1 million bought for 99 promo this month. That's 5 million vs 99 million for this month. So, if the company is really in need of money, which one will give them the best option? If the company is in need of 10 mil to acquire content and another 6 million for a convertible debt, 99 dollar promo seems to be the best, though in the long run it might get less profit but it will acquire more content which will attract more viewers (means more money) and pay the debt so there won't be dilution--the new content and more viewers will offset the loses for the 99 promo while the 5 million option will not stop the dilution sending pps lower and will not allow acquisition of content--no new viewers.