I respectfully disagree. Getting a good deal ahead of time specially 4k rights for as many titles as possible including both old and new is the way to go. Those Billion dollar companies are not touching the 4k titles as fast as NTEK does because they don't have a studio like NTEK 4k studio to process the films and therefore they are at a disadvantage and will cost them a lot to outsource the processing. Besides, they don't have the secret sauce to stream them so they are afraid they won't get enough customers to stream their 4k titles at their required sustained 25mbps bandwidth minimum requirement to regain their upfront investment in the 4k movie licenses. Ultraflix however got both the studio and the secret sauce.
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