Yahoo paid $20 million for the rights Yahoo a
Post# of 96892
Posted On: 10/23/2015 11:19:41 AM
Yahoo paid $20 million for the rights
Yahoo announced on Thursday that more than 30 advertisers would present spots during the game and that the webcast was sold out. It did not reveal the cost of the ads, but Mr. Hollis said it was comparable to the price of commercial time on traditional televised N.F.L. games. It also did not provide any viewership estimates. Mr. Hollis insisted that Yahoo’s global reach was enough to persuade him.
“Yahoo reaches more than one billion users , and I don’t know what percentage is going to watch, but it’s a universe of users that’s so large I’ll get plenty of return,” he said, then added: “Content that has a global reach is one that I’m going to continue to invest in.” (Yahoo says it has over one billion global users a month on desktop and mobile, including Tumblr.)
The other advertisers include Arby’s, the Emirates airline, American Express, Snickers, Subway, T-Mobile, Cadillac, Papa John’s, Kohl’s, Bose and Applebee’s. “The marketers are very excited,” said Lisa Utzschneider, chief revenue officer of Yahoo. She said they would have the option of running their ads globally or only in the United States.
http://www.nytimes.com/2015/10/23/business/me....html?_r=0
Yahoo announced on Thursday that more than 30 advertisers would present spots during the game and that the webcast was sold out. It did not reveal the cost of the ads, but Mr. Hollis said it was comparable to the price of commercial time on traditional televised N.F.L. games. It also did not provide any viewership estimates. Mr. Hollis insisted that Yahoo’s global reach was enough to persuade him.
“Yahoo reaches more than one billion users , and I don’t know what percentage is going to watch, but it’s a universe of users that’s so large I’ll get plenty of return,” he said, then added: “Content that has a global reach is one that I’m going to continue to invest in.” (Yahoo says it has over one billion global users a month on desktop and mobile, including Tumblr.)
The other advertisers include Arby’s, the Emirates airline, American Express, Snickers, Subway, T-Mobile, Cadillac, Papa John’s, Kohl’s, Bose and Applebee’s. “The marketers are very excited,” said Lisa Utzschneider, chief revenue officer of Yahoo. She said they would have the option of running their ads globally or only in the United States.
http://www.nytimes.com/2015/10/23/business/me....html?_r=0
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