First NFL Stream This Sunday The globally strea
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The globally streamed game is an experiment by the N.F.L. to gauge the appeal of American football internationally, as well as how popular a game will be when it is distributed almost entirely digitally. It could lead to a more extensive streaming deal in the future with Yahoo or another digital company.
The N.F.L. is sure to generate competition for any future streaming contract, especially if Google and Facebook, which also sought the rights to Sunday’s game, enter the bidding with Yahoo. But it is unclear whether Yahoo will continue to seek streaming rights.
http://www.nytimes.com/2015/10/23/business/me....html?_r=0