DROP News Fuse Science Partners With GNC To Open
Post# of 144504
DROP News Fuse Science Partners With GNC To Open National Distribution Of EnerJel™
2012-04-24 09:23 ET - News Release
MIAMI LAKES, Fla., April 24, 2012 /PRNewswire/ -- Fuse Science Inc (OTCQB: DROP), (www.fusescience.com) announced today it is expanding distribution of its EnerJel™ product into the top 702 corporate retail locations of General Nutrition Centers (GNC) (www.gnc.com) starting in June 2012 with a structured plan to reach all locations globally. GNC will be the first retail outlet to carry EnerJel™ in a designed plan to build the brand.
Last week the company announced that they now know that product-after-use by consumers are exceeding expectations and initial indications of repeat purchases of EnerJel™ are significantly exceeding the muscle rub category average. In the first 90 days of the soft launch, early adoptors are repurchasing on a consistent 15 – 20 day cycle and increasing consumption, indicating we are currently fulfilling an un-met need by consumers and driving significant new category consumption.
"Through our discussions with GNC, they understood these insights and what it means to be Powered By Fuse!™," said Rubin Hanan, President and COO, Fuse Science Inc. "The fast growing and Loyal consumer of GNC, matches the new and heavy user profile identified in our soft launch of EnerJel™. GNC will be the first to aggressively bring the brand to market at retail."
GNC has over 6,000 store locations in the US as well as locations in 49 other countries around the world.
"We view this partnership as the first of many in our global distribution strategy and see very strong application for our Drop technology within this partnership," concluded Hanan.
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