MDHI News MediPendant to Return to Television on

MDHI News MediPendant™ to Return to Television on May 20th New Television Campaign - Company Provides MediPendant™ Update

2012-04-24 09:00 ET - News Release

KING OF PRUSSIA, Pa., April 24, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announced it will be returning the MediPendant™ to television advertising as soon as May 20.  MediPendant™ is a patented two-way voice medical alarm technology that enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. 

The Company's media buyer will be targeting several previously proven television networks for this upcoming campaign including, Lifetime Movie Network, Inspirational Channel, Hallmark Movie Channel and Fox News, in addition to several other networks matching the customer demographic of middle-aged men and women with elderly parents.

"This new effort will be in addition to the television advertising we plan to reinstitute over the coming weeks in conjunction with our media partner, Harrington Media. Our newest television commercial is at the final stages of re-edits, and we will then begin booking new air times," commented Ronnie Adams, President of Medical Alarm Concepts.  "We are very pleased that we now have a new credit line that enables us the flexibility to add additional television advertising with a completely different commercial spot; one that will complement the joint effort with Harrington."

In other news, several months ago the Company began working with one of the country's largest discount warehouse retail operations.  The Company has completed much of the processes required to get started, and expects the MediPendant™ product offering to go live over the short-term."  Mr. Adams added, "We do not have an exact date for this to occur, but believe it to be in the very short term.  Additionally, we will be receiving a shipment of inventory from our factory in the next couple of weeks, which will enable us to begin filling our largest order to date.  We had previously announced the release of 3,500 units with follow up orders of approximately 1,500 units per month through the end of this year. This will enable us to cover the vast majority of our monthly operating costs.  We remain very excited about our prospects for marketing our unique medical alarm product and believe we are now realizing these successes."