4K was the entrance to the streaming market that DF and NTEK was banking on. The thing many people forget about is HD. Just because NTEK's entry into the market is being driven by 4K does not mean regular HD is out of the question. Many times when I go on UltraFlix my internet service speed tests at below 3mbs even though it is supposed to be 18mbs.That is when UltraFlix gives me the choice to stream HD instead of UHD. So at less than 3mbs UltraFlix can stream HD very well. Now this covers just about every internet service in the entire world. This is why Netflix had to negotiate priority service from the ISP's. Problem is??? They have to pay more for it! UltraFlix can stream the same HD content at a quarter of the bitrate. This isn't coming into play YET, but believe me it will.
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