Wisdom Homes of America (WOFA) Proving the Market
Post# of 75
Manufactured homes have had a bad rap over the last few decades, but thanks to significant improvements in quality and forward-thinking companies like Wisdom Homes of America, the tide has turned.
Wisdom Homes of America is a Tyler, Texas-based owner and operator of manufactured home retail centers. Forget your prior stigma of mobile/manufactured homes – WOFA’s manufactured homes are systematically engineered and designed with cutting-edge, computerized technology to deliver exceptional high-quality and structured homes that meet strict HUD standards.
Aside from durability, today’s manufactured homes are aesthetically appealing. While homebuyers can choose from many of WOFA’s pre-existing floor plans, the homes are highly customizable to fit the homebuyer’s individual lifestyle and budget. Ranging from 1,800-2,500 square feet, they offer more than 1,00 models and variations with numerous additional features like wrap-around porches, vaulted ceilings, wood floors, rock fireplaces and state-of-the-art appliances.
Adding another measure of hardy construction, the homes are permanently affixed to land, a characteristic that leads to WOFA’s entrance into land/home packages. The company sees an adjacent market opportunity of approximately $10 billion annually in real estate acquisition, site preparations, ancillary services, and lending and lease communities for the manufactured housing industry that requires financing capital.
Much of this market opportunity stems from broader increases in manufactured home sales. In 2014, the sales of new manufactured homes in the U.S. exceeded $4.1 billion, up from $3.8 billion in 2013, and is expected to reach $4.5 billion in 2015. The industry growth is driven by demand for quality, affordable housing.
Despite all their structural, foundational and aesthetic perks, manufactured homes are often less expensive than conventional housing. According to WOFA, purchasers of manufactured homes realize cost savings of up to 60% less per square foot compared to conventional site-built homes.
More proof of the re-invention of manufactured homes can be found in WOFA’s books. The company’s total revenue for the second quarter topped $1.2 million, and management projects revenues of at least $4 million by the end of 2015 – WOFA’s first full year owning and operating its home retail centers.
WOFA’s revenue-generating growth model calls for expansion in the retail sector through the addition of related services and the opening of new retail centers in Texas, which sells 3x more manufactured homes than any other state.
Banking on rising recognition of today’s modern manufactured homes, its strong revenue model and strategic location in the hot Texas housing market, WOFA has set a five-year goal of opening 30 additional retail center locations.
For more information visit www.wisdomhomesofamerica.com
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