Even Barclays Capital forecasted Latin America to lead all of the Worlds regions in online travel sales growth and Oveedia is in a first mover’s position in Central America. But here is the kicker! Even if PURE/Oveedia only carved out 0.1% of the estimated 2016 sales value (a messily one tenth of 1%), the company could still generate over $80M dollars within the next 18 months.
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