Witch Hazel's Timeless Appeal
You don’t get to celebrate over one and a half centuries of a product without doing something right. Dickinson Brands Inc. is throwing a bash worth noticing as they mark the sixth annual National Witch Hazel Day on October 21st. It’s a head-nod to the versatile witch hazel, a product that’s been part of New England's heritage since the Dickinson family kicked things off in 1866. This ain’t just a product; it’s a tradition.
Why the Celebration?
This isn’t some fly-by-night anniversary. It's about recognizing an ingredient that’s embedded in the DNA of Dickinson Brands Inc., a family-owned company that’s stayed true to its roots while keeping eyes on innovation and sustainability. Witch hazel isn’t just for medicine cabinets. It’s in your skincare routines, your first aid kits, and every place you can think to stash a product that can soothe and clean.
"Our connection to witch hazel spans more than 150 years," stated Bryan Jackowitz, President of Dickinson Brands Inc.
They're doing it with panache too. Kicking things off, Dickinson is launching a social media sweepstakes to drum up enthusiasm and give away exclusive brand goodies. Who doesn’t love free stuff, right?
Getting in on the Action
Starting October 21, fans can hit up T.N. Dickinson's and Dickinson's Original Witch Hazel’s social media for a chance to win a prize pack. And let’s not forget the 25% sitewide discount running from October 19–25 with NWHD2026 slapped on your cart for good measure. For anyone sitting on the fence about trying witch hazel, now’s as good a time as any to take the plunge.
Keeping it Relevant
With partnerships like the one with NASCAR driver Natalie Decker, T.N. Dickinson’s Witch Hazel is trying to shake off the 'old-school' label. They’re making sure this product isn’t collecting dust with your grandma’s remedies. Whether it’s soothing post-race skin or your run-of-the-mill scrape, witch hazel handles it.
Dickinson’s Original Witch Hazel keeps its place on bathroom counters with iconic skincare essentials, all while courting the modern consumer with influencer and creator collaborations that highlight everyday utility. No fluff, just good stuff.
Honoring a Heritage
Dickinson has carved a path by honoring its legacy while using methods straight out of the sustainability playbook. Harvesting eco-consciously, maintaining clean labels with no unnecessary additives, and sticking to genuine ingredients, they’ve built an empire rooted in trust and authenticity.
Their practices aren't just corporate fluff. They back it with real action—ensuring that even as they innovate, they stick to a foundation grounded in authenticity. So, when you slap on some witch hazel, it’s not just about feeling good on the outside, but feeling good about the choice you made.
The Sweepstake's Stake
For Dickinson Brands, it's not just about handing out prize packs or slashing prices for a week—it’s about inviting folks to revisit or discover the genuine witch hazel. They’re riding on a legacy that dates back to 1866, where it all started in Connecticut. The sweepstakes is just another chapter in this company’s long-standing tale of marrying tradition with the needs of today’s consumer.
As products go on sale and consumers flock to win some free goodies, it’s a reminder that sometimes, the oldies really are the goodies. Dickinson Brands’ celebration isn’t a flashy marketing ploy—it’s an acknowledgment of their place in the tapestry of both personal and skincare history.
