NEWS: Granny Trend and Co-washing are More than Just

New Post Public Reply Private Reply Replies (0) Message Board

News Desk 2018

May 12, 2015 at 12:00 PM

NEWS: Granny Trend and Co-washing are More than Just Buzzwords

PARSIPPANY, N.J., May 12, 2015 (GLOBE NEWSWIRE) -- The "granny trend" of women of all ages coloring their hair shades of silver and gray is more than a media craze. According to Kline PRO , a powerful product-level database published quarterly by global market research and consulting firm Kline , hair colorant sales within the brights and silver shade groups are up 46% and 14%, respectively, in 2014. "It's exciting to see current market trends reflected in our data," remarks Paula Gottdiner, Kline's manager of the program. "We've been busy building our panel and are currently reporting on about 1,000 independent salons and 8,500 chain salons. We are planning to double the number of independent salons by the end of 2015, with our eventual goal being 3,000 independent salons and a panel that is representative of the total U.S. professional salon industry." The data on independent salons is of particular interest to the industry's players, as this segment is harder to track and get a read on, yet is often the place where new brands and product trends appear first. "Already it's clear that this objective tool measures what is really happening in the marketplace," adds Gottdiner. Another trend validated by this revolutionary data set is co-washing, which is the practice of cleansing one's hair with conditioner instead of shampoo. The clarifying segment of conditioners has been growing exponentially. While still nascent and accounting for less than 1% of total conditioner sales in 2014, the clarifying segment posts the highest growth of all conditioner types in independent salons. Ouidad's Curl Co-Wash is among the leading items in the segment. Functional hair care, or products that provide specific performance-oriented benefits like restoring hair or imparting shine, is another area where Kline PRO is reporting significant growth. In independent salons, products that address thinning hair increase by 22% in shampoos and 12% in conditioners in 2014. Nioxin, the undisputed leader within the thinning segment, jumps 22% in shampoo sales. Sizable gains are likewise recorded by the Kevin Murphy Plumping line, ranking it third in dollar share in the thinning segment of both shampoos and conditioners. Other products contributing to growth in the functional hair care space include Pureology's Strengthcure in the repair/condition segment, the launch of Oribe Gold Lust Repair & Restore collection, and Redken's Blonde Idol and Color Extend lines in the color care segment. Meanwhile, hair oils is an area that is losing some steam, with sales down 6% in chains and 5% in independents in 2014. Although the segment, which was pioneered by Moroccanoil, has reached maturity, some items experience rapid sales growth in 2014, including Bumble and bumble Hairdresser's Invisible Oil, which triples in dollar volume. Kline PRO fills an ongoing and persistent need for consistent, reliable, and validated data about the professional sector. "PBA is proud to be working closely with and supporting Kline in the development of this critical initiative for our industry. What's even more exciting is the additional levels of information that it will ultimately provide as it builds out. In particular, the service level data that is so important to the broad policy and program development work we do on behalf of our members," says Steve Sleeper, Executive Director of the Professional Beauty Association. Kline has teamed with the Professional Beauty Association (PBA) to offer timely, detailed sales performance insights for the professional hair care industry based on transactional data culled from a panel of independent salons, chain salons, and distributors, including dollar and volume shares based on the total market and within individual categories. Data for more than 30,000 professional hair care items is currently available in the Kline PRO database with all items classified by category, sub-category, company, master brand, brand, and sub-brand. For additional information, please visit http://www.klinegroup.com/reports/kline_pro_database.asp . About Kline Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the agrochemicals, chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. For more information, visit www.KlineGroup.com . About PBA The Professional Beauty Association (PBA) is a non-profit trade association that represents the interests of the professional beauty industry from manufacturers and distributors to salons / spas and beauty professionals. PBA offers business tools, education, advocacy, networking and more to improve individual businesses and the industry as a whole. For more information, visit www.probeauty.org . ### Vera Sandarova Marketing Communications Vera.Sandarova@klinegroup.com

Newer

Older

Scroll down for more posts ▼

Top 10 Most Recent News Articles

Quest Diagnostics at Jefferies Conference: What’s Next?

Quest Diagnostics Set for the Spotlight in London You're sipping your morning coffee when you hear that Quest Diagnostics (NYSE: DGX) is gearing up for a fireside chat in the UK's capital. Now, this isn't a random chit-chat we're talking about. Sam Samad, the man handling the books as their CFO, will be chatting it up at the Jefferies Global Healthcare Conference on...

Greenberg Traurig Shareholders Earn Law360 MVP Honors

A Spotlight on Legal Excellence In the tough-as-nails world of legal battles, a select few rise above the rest, but it's not every day you see three folks from the same shop getting the nod as MVPs. That's the story coming out of Greenberg Traurig, where shareholders Gregory A. Fishman, Michael J. Thomas, and David B. Weinstein made the cut for the 2026 Law360 MVP honors....

Fake Profiles Dominate Daters' Trust Issues Today

Trust Erosion in the Digital Dating Arena When it comes to modern dating, we're not talking hearts and flowers anymore; it's more like an elaborate game of detective work. A recent survey from Stud or Dud highlights the harsh reality that blind trust in digital dating profiles is about as outdated as sending a singing telegram. Almost half of the respondents pinned fake...

Schools Embrace Patelco's Financial Literacy Initiative

Driving Financial Literacy Forward When local schools start scrambling to meet new curriculum requirements, you know an initiative has found its stride. Patelco Credit Union's high school financial education program is making waves in the Bay Area as more schools jump on the bandwagon. With California’s looming finance education requirements, Patelco offers just the...

Why Retaining Wall Drainage Can’t Be an Afterthought

The overlooked hero in wall longevity People might think building a retaining wall is just stacking stones or pouring concrete, but that's only part of the story. According to Justin Hundich, our go-to guy on landscape and drainage matters, there's way more at play than meets the eye. If you ignore drainage, you're steaming toward disaster, my friend—no two ways about...

Villas of Distinction Shines: Bags 11th Gold Travvy

Claiming Top Spot Repeatedly Another year, another accolade—Villas of Distinction has clutched its 11th Gold Travvy Award for "Best Villa Rental Company – Overall." This accolade ain't no small potatoes, as it's a testament to the company's unwavering excellence recognized by travel advisors worldwide. These folks, who have their fingers on the pulse of the industry,...

TI's Agentic AI Boosts CCStudio for Faster Development

Agentic Abilities: The Future of Embedded Development? If you think embedded development couldn't get snappier, Texas Instruments (TI) might just make you rethink that. They're ramping up their CCStudio ecosystem with some solid AI muscle, transforming the way engineers tackle embedded software tasks. This isn't your typical AI chatter—it's about chopping down...

Moore County Relocation: Key Tips for Newcomers

Understanding the Moore County Landscape Take a moment to picture Moore County, NC—more than just a dot on your digital maps. This place has a lot more going on beneath the surface for out-of-state buyers looking to set down roots. I'm talking about a mix of geography, lifestyle, and practicalities that won't show up in your online browsing sessions. More Than Meets the...

myKaarma's Off-Site Wash: A Game Changer for Dealers

myKaarma Offers Time and Convenience Boost with Wash Option When was the last time a car dealership didn't have folks lined up waiting for a wash? Dragging out your car's service longer than a Sunday sermon. But today, myKaarma, the folks behind dealership customer interaction magic, cracked open another bottle of convenience with their latest offering: off-site,...

Tigermed's Strategic Shift: Privatization and Divestment

Hang onto your hats, folks, because Tigermed is shaking things up in a big way. The Chinese juggernaut you might know as Hangzhou Tigermed Consulting Co., Ltd. is throwing its hat in the ring for the privatization of Frontage Holdings. But that's not the end of the story—there's a whole restructuring circus coming to town, and they've got big plans to offload some...